The world is changing, and so the things of science fiction are turning into reality. Newer technologies are making staying connected easier than ever. Interacting with your family, friends, colleagues, and more has become more tactile and easier with the latest technologies.
In the famous Sci-Fi series “Star Trek” Captain Kirk often used a 3D holographic projector to virtually transport himself millions of miles away. Let’s leave science fiction out for a moment, do you remember that viral video on all social media platforms where it looked like a shark is about to jump out of a billboard? The things that seemed impossible to achieve a couple of years ago are becoming possible today with the help of holographic technology.
You can witness holographic technology almost everywhere today, live events, product presentations, meetings, and others leverage 3D holograms to engage audiences. Science fiction is no longer something you could just dream about, it’s something that you can even interact with.
In 2018, the Tech Navio market reported that the global holographic industry is about to cross $3.6 billion in 2022. The report suggested a 27% compound annual growth rate and a 25.81% year-over-year growth. The reason behind this growth is newer 3D holographic technologies that make interaction easier.
What’s the Need for Using Holograms?
Holographic technology offers tons of uses for businesses, but above all, it helps in acquiring audience engagement. It is changing the way how traditional media because of the use of 3D projection alongside high-definition displays, which provides an all-new experience to the audience.
3D holographic technologies can be used to boost stage performances, live presentations, and teleconferences. It basically transforms a boring informative event into an interactive one thereby putting yourself into the public conversation.
Bring People Together
When it comes to event management, wowing the audience is the name of the game because leaving a lasting impression will make a business reminded forever a mind. Event planners have been taking advantage of the latest technologies to make sure their events stand out. Just recently, French presidential candidate Jean-Luc Melenchon used a hologram of himself. He gave a speech in different cities at the same time using a 3D hologram of himself.
What makes 3D holograms even more amazing is that they can let dead people come to life and talk in front of people. Sound eerie, it’s not. The Shoah Foundation used the holographic videos of Holocaust survivors to preserve their memories and personal insights of that terrible moment in human history.
A hologram projection of the late Freddie Mercury (Queen) was shown in front of a huge audience at the 2015 Rock in Rio concert in Brazil. After 30 years of his initial performance there.
Make Boring Events Enticing
Holograms can bring people who can’t attend conferences, meetings, and other events and make them appear in front of the audience virtually. Event planners won’t be stressed about having every single speaker reach the venue at the ideal time for their speech. As a holographic hologram can do the same job and maybe do an even better job of engaging audiences.
For bigger events like trade shows and product launches, large-scale holograms would be the perfect solution as they can create the hype around the products. Plus, users tend to stay and notice bright, huge things made out of light.
How You Can Use Holograms for Your Brand?
From holographic VR to augmented reality, companies can leverage technologies to create a unique brand experience for the consumers. Traditional marketing methods are still good to a degree, but they can’t engage audiences the same way as 3D holograms.
National Geographic already used holograms on their magazine cover in 1984 long before hologram technologies became common. But that hologram was a thing of the past. Today, high-end holographic devices have started to change the world of retail, architecture, product launches, education, team collaborations, and so much more.
More and more brands every day are trying to incorporate newer technologies into their brands. Integration of 3D hologram technology is helping businesses reach out to a wider market and build stronger relationships. Plus, this helps old-age brands connect with a younger audience base.
Incorporating smartphones into the hologram presentation would make it easy and simple for almost anyone to visually interact and talk with a holographic image. Museums, showrooms, classrooms, and almost anyone else can use a smartphone to scan a QR code and download the app. The app will then share more information about the hologram thereby bringing a new layer of user experience to the table.
While it’s almost impossible to predict what the future of 3D holograms is going to be like. The current however suggests that technology will keep on improving and will be a huge part of society. Slowly, but steadily, a technology that used to be part of science fiction is turning into reality.
Holograms are amazing at capturing people’s attention, offering immersive experiences, and build incredible relationships with brand and their customers.