Industrial Design
Holographic visualisation and 3D digitisation tools for industrial designers, enabling spatial prototyping and collaborative design review.
Industrial design thrives on spatial understanding — the ability to perceive form, proportion, material, and context in three dimensions. While digital design tools have transformed the creative process, evaluating designs still relies heavily on physical prototypes or flat-screen renders that fail to convey the full spatial experience of a product.
Vision3D brings holographic visualisation and 3D digitisation into the industrial design workflow, enabling designers to present concepts as three-dimensional holograms, review designs collaboratively around shared spatial displays, and digitise existing products for holographic comparison and iterative development.
Our installations serve design studios, innovation centres, and product development facilities — providing spatial tools that accelerate design decisions, reduce prototyping costs, and communicate design intent clearly to technical and non-technical stakeholders alike.
Industry Challenges
Bridging Digital and Physical Design
Industrial designers work in digital 3D environments but need to evaluate proportions, ergonomics, and aesthetics in physical space — a gap that flat screens cannot bridge.
Collaborative Design Review
Design review sessions with multidisciplinary teams require shared spatial visualisation tools where all participants can examine and discuss three-dimensional concepts simultaneously.
Reducing Physical Prototyping Costs
Physical prototypes are expensive and time-consuming to produce, yet essential for understanding form, scale, and material qualities that screen-based renders cannot fully communicate.
Presenting Designs to Non-Technical Stakeholders
Decision-makers who are not trained in reading technical drawings or 3D software need intuitive spatial presentations to evaluate and approve design concepts.
How Immersive Technology Solves Them
Holographic Prototype Visualisation
Holographic table and wall displays present industrial designs as three-dimensional objects that teams can examine from every angle, assessing proportions and details without physical prototypes.
3D Scanning and Digitisation
LiDAR scanning and 3D digitisation capture existing products and components as precise digital models for holographic comparison, analysis, and iterative design development.
Gesture-Controlled Design Exploration
Gesture interaction systems allow designers to rotate, scale, and manipulate holographic models naturally, replicating the intuitive handling of physical objects in a digital environment.
Immersive Design Presentation Spaces
Immersive projection environments present product designs at full scale within contextual environments, enabling stakeholders to experience products in simulated real-world settings.
Relevant Solutions
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Technologies Used
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